Social Media Marketing

What is social media marketing?

Social media marketing is a way for businesses to reach prospects and customers through different social media platforms. It involves creating and sharing content to achieve your marketing, branding and sales goals, but to do that, you need a strategy – you need to plan your social media content. Being on social media without a strategy can be just as harmful for your business as with no plan at all.

One of the benefits of social media is that it makes it easier for you to get your business out in the world, in front of the right audience and more people who didn’t know about your offering.

There are 3 different types of social media content:

  1. Organic Content
  2. Shared Content
  3. Adverts

Each of above have different purposes, and that is why it is very important to plan the social media strategy. Being on social media without a strategy will make it difficult to see any direction, plan content as well as track success. First decide what it is that you would like to achieve, what is your goal? This will then determine which social media platform will help you achieve your goal. From there you can plan on the strategy.

Who can benefit with social media marketing?

Is your target audience using social media? Yes? Then you should be too. But most small businesses have a limited marketing budget, so it’s important to spend it wisely. Social media marketing is one of the most cost-effective ways to reach your target audience and support your sales drive over time.

Why is social media marketing important?

One of the benefits of social media is that it makes it easier for you to get your business out in the world, in front of the right audience and more people who didn’t know about your offering.

Social media however plays a greater role than just reaching the right audience:

  1. Increases brand awareness
  2. Drives traffic/visitors to your website;
  3. Helps with your Search Engine Optimisation (SEO);
  4. Allows you to show the human side of your brand;
  5. Helps you to learn from your customers/audience;
  6. A tool to establish yourself as a thought leader and increases credibility;
  7. Builds a relationship with potential customers;
  8. A platform for customer service and support;
  9. Helps to build brand loyalty; and
  10. Helps you to generate leads, and ultimately get more sales.

In a technologically driven world there is no other marketing tool that can play a more important role in influencing your brand and company objectives. The sooner you start to market yourself more strategically, the faster you can see growth in your business and prosper.

Social Media Services

Consulting

Let's chat about your strategy and what you would like to achieve from it.

Content Planning

Planning and sourcing content on your behalf for social media.

Post Design

Designing of posts for the right platform according to their specific specifications.

Scheduling

Scheduling your posts for the most popular days and times to get the best results.

Advertising

Targeting a specific audience and advertising to them.

Tracking & Reporting

Social media means nothing if you can't track the success of your efforts.

*For examples of Social Media work, please contact info@miaraka.co.za.