What is Social Media Marketing?

What is social media marketing?

What is Social Media Marketing?

Social media marketing is a way for businesses to reach prospects and customers through different social media platforms. It involves creating and sharing content to achieve your marketing, branding and sales goals, but to do that, you need a strategy – you need to plan your social media content.

There are 3 different types of social media content:

  1. Organic Content
  2. Shared Content
  3. Adverts

Each of above have different purposes, and that is why it is very important to plan the social media strategy. Being on social media without a strategy will make it difficult to see any direction, plan content as well as track success.

First decide what it is that you would like to achieve, what is your goal? This will then determine which social media platform will help you achieve your goal. From there you can plan on the strategy.